The coronavirus crisis has forced businesses to shut down and the hospitality and tourism industries have been the first to be affected. The industries have shown their resilience by coming up with their own solutions to the crisis and inviting consumers to adapt. Restaurants and coffee shops have set up delivery services or introduced gift cards and vouchers, to encourage customer spending during the crisis and to ensure visits for when the crisis calms down. Tour operators, airlines and hotels have also allowed trips to be postponed and have relaxed their booking policies to encourage people to keep booking holidays in spite of the uncertainty. However, some businesses refuse to face the crisis alone and have been joining forces to make the best of a difficult situation.
New partnerships and solidarity between businesses
Some businesses have brought solidarity into the equation by creating partnerships with other businesses in order to provide new offerings and services. Swedish online marketplace Blocket and the hotel chain Elite Hotels have indeed set an important precedent in announcing their collaboration last week.
This new partnership between Blocket, a popular search platform for housing in Sweden, will now rent Elite Hotel rooms to housing applicants around Sweden. The rooms, which include refrigerators, cleaning and wifi come at a significantly discounted price (starting at SEK 7995 per month or 730€) and can be rented monthly until January 2021.
This temporary housing solution comes with many benefits. Not only is it a helpful means to solve the Swedish housing shortage and offer housing in central locations for those that need it, but it also helps to secure hotel workers’ jobs, and ensure businesses survive the crisis.
It is expected that these much-needed types of business partnerships will continue to arise in the coming months, offering some hope for the hospitality industry.